How She Move - Production and Release

Production and Release

This Canadian film was original slated to open in Canada in March 2007, but when it picked up a distribution deal from Paramount and MTV at the 2007 Sundance Film Festival, the release date was pushed back to allow for reshooting several of the dance sequences, particularly the finale. The film was shot on Super 16mm for $5 million, and Paramount invested another $2 million in the new sequences, re-editing, and new sound mix. They created a new soundtrack with American and Canadian hip-hop artists. The film was originally set and filmed in Toronto, but the new edit removes references of the team traveling from Toronto to Detroit for the dance competition. Paramount/MTV spent another $10 million in promotion and distribution to 1500 theatres in the United States and 50 in Canada.

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