How Do You Solve A Problem Like Maria? (Canada) - Reception

Reception

Lloyd Webber was initially criticised for wanting to cast the role through a television talent search, and he and the BBC were also criticised by the actors union Equity. They stated that they believed their members would find the series "demeaning to their profession" and that it was not a "proper way" to choose a performer.

The series opened to mostly negative reviews from the press, with the Daily Mail stating that the series was a "trainwreck". In response to the criticism, Lloyd Webber told The Times:

"This programme is providing a platform for musical theatre that it has never had before. The only people upset with Maria are a few precious luvvies who think things should be done a certain way."

Lloyd Webber and the BBC were also criticised for giving the production "11 hours of free publicity on prime-time television" and that the series could be "considered commercial advertising". The BBC Trust's Editorial Standards Committee disagreed, saying that the corporation retained "editorial control of the programme" and avoided "disproportionate prominence for Lloyd Webber and the production".

The first programme attracted 5.1 million viewers with a 32% audience share, with 4.9 million viewers (30% share) watching the first of the live finals, and 4.7 million (23% share) viewing the results programme. The series dropped to a low of 4.4 million viewers (24% share) against the third series of The X Factor on ITV1, which started the week before. The X Factor continued to gain higher viewing figures as the weeks progressed, with the final of Maria? attracting 5.5 million viewers (28% share) for the main show and 7.7 million (35% share) for the results show.

Following the conclusion of the series on a ratings high and positive reviews for Fisher following her opening night, the series was followed by a number of similar series from both the BBC and other broadcasters in the UK and abroad. It was credited with helping London theatres reach record ticket sales and attendances in 2007 and, according to The Independent, for "persuading a new, younger audience to see the shows in the flesh".

The series was shown on BBC America in the United States from June 2009. It was described as being "refreshing in its simplicity" in a "landscape that lately seems dominated by audition-heavy musical competitions" by LA Times critic Mary McNamara, but Brian Lowry of Variety didn't feel that it would be successful in the U.S.