Cultural Impact
House of Guitars (sometimes referred to its abbreviation, the 'HOG') has appeared in several magazines. This includes an August 1997 issue of People magazine, which features a page-long article on Armand Schaubroeck and The House of Guitars. In this article, Schaubroeck is quoted as saying, "If you want a hard-to-find guitar, we can hand it to you in six or seven different colors."
One of the characters in the 1994 film PCU wore a House of Guitars t-shirt throughout the film.
The Wall Street Journal also published an article about the store on June 12, 1997. HoG also appeared in Details magazine as 'Top Guitar shop' in February, 2002. In 2008, it was named in the Top 200 Largest Music Product Retailers.
Several popular musical acts/bands have at one time or another shopped at the House of Guitars, including Metallica, Ozzy Osbourne, Mathew Sweet, Aerosmith, Jon Bon Jovi, The Ramones and Mötley Crüe
The House of Guitars has employed a non-traditional approach to commercial sales. One example of this is their bizarre surrealist early television commercial ads of the spanning the 1960s-1980s, shot on 16mm film which can still be viewed on local area television from time to time.
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