Loyalty Program
Unlike its competitors, Hotels.com has a loyalty program. This allows customers to claim discounts on most, but not all, hotels, regardless of hotel chain or type. For every 10 nights stayed at hotels booked with hotels.com, customers can claim a price reduction on a subsequent booking. This reduction is equivalent to the average amount paid for those nights. The reduction does not reduce taxes and fees payments, and some other restrictions apply. The program is called "Welcome Rewards" and launched in the US, Canada and much of Latin America in 2008. It then extended to the UK and Australia in 2010, and to more than 40 additional countries in 2011.
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