Product Assortment and Sales
Approximately 30% of Hot Topic's revenue comes from sales of licensed band t-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. Fashion apparel for men and women is featured prominently in stores, with products from Lip Service, Morbid Threads, Rude, Social Collision, Royal Bones, and also Tripp Star Wars, Disney, Sanrio, Psychopathic Records, WWE, Social Collision, Heartcore Clothing, Iron Fist, Nintendo, Nickelodeon, web celebrities, Invader Zim, Hopeless Records, Harry Potter, Hip-Hop, and more recently, Doctor Who, Adventure Time, Regular Show, My Little Pony: Friendship Is Magic, Sons Of Anarchy, Resident Evil, and Domo merchandise.
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