Criticism
At the time, along with other alcopops, the drink received criticism for encouraging underage drinking by appealing to children due to its sweet taste and using cartoon-like advertising. In 1996 an advertising campaign for Hooch was criticised by the Advertising Standards Authority for appealing to underage drinkers. In 1997 the drink was relaunched with an 'unambiguously adult look' and a reduced sugar content to tackle that criticism, while Co-Op Supermarkets, Iceland, J D Wetherspoon and Whitbread stopped selling alcopops.
Read more about this topic: Hooper's Hooch
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