Use in Market Research
The hooks of songs may be used in market research to assist in gauging the popularity of a song by the recognizability of its hook. Often radio stations conduct "call out" either on the Internet, via telephone, or a music test (either online or in an in-person setting) to conduct surveys. Stations may use the services of a professional "hook service" or prepare the materials themselves. Hooks used are typically seven to ten seconds long.
Read more about this topic: Hook (music)
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