In Popular Culture
- In 2006, country rap artist Cowboy Troy released a single called "Hook 'em Horns" as a tribute to The University of Texas at Austin.
- Professional wrestler Stan Hansen used the Hook 'em Horns as his signature taunt.
- WWE Superstar Edge also makes use of the symbol during his entrances for wrestling (as the Devil Horns), and used it to openly mock Jim Ross who was an Oklahoma Sooners Football fan during a June 2008 episode of Raw.
- Former UT football player Roy Williams flashed the symbol after scoring his first touchdown as a Dallas Cowboy.
- Former UT and current Oklahoma City Thunder basketball player Kevin Durant frequently displays a Hook 'em Horns hand sign, much to the chagrin of local residents, due to the long and storied rivalry between UT and the University of Oklahoma Sooners.
- Former UT and Philadelphia Eagles quarterback Vince Young was involved in an altercation outside a Dallas strip club on June 13, 2010 after being provoked by another patron who flashed him an upside-down Hook 'em Horns sign.
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