Judging Criteria
- Assessment is primarily based on the following factors:
- Reputation (Hong Kong, Mainland China & Overseas)
- Product Distinctiveness
- Novelty
- Quality
- Image and Packaging
- Environmental Performance
- Entries should go through a Preliminary Screening before entering the Final Judging, which in sequence consists of an interview by the Final Judging Panel and Public Polling. The Public Polling comprises On-line Polling and On-site Polling, which are held via Internet and at the Expo venue respectively. "The Most Popular Brand On-line" is selected mainly based on the result of the On-line Polling; while final decision on the other Award categories is based on review by Judging Panel with the results of On-site Polling and On-site Assessment taken into consideration.
- All decisions made by the Judging Panel and the Organizer will be concluding and binding in all respects in all matters relating to the Award.
Read more about this topic: Hong Kong Top Brand Awards
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