Versions
At the end of 2006, Post changed the formula for this popular brand of cereal in order to improve its health content. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.
Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." This was set forth in a letter that was sent to many of the consumers who had complained to Kraft during the early months of 2007. The letter accompanied, in many instances, a complimentary box of the newly reworked Honeycomb. The new "Improved Taste" version of the cereal still was not as good as the original version to most people who grew up with it.
Three additional variations have also been created, Strawberry Blasted Honeycomb, which has added strawberry flavoring, and Chocolate Honeycomb, which adds a chocolate flavoring to the pieces. A new variety has been added called Cinna-Graham Honeycomb, which adds a cinnamon flavor to the cereal.
Read more about this topic: Honeycomb (cereal)
Famous quotes containing the word versions:
“The assumption must be that those who can see value only in tradition, or versions of it, deny man’s ability to adapt to changing circumstances.”
—Stephen Bayley (b. 1951)