Advertising and Marketing
Originally, the animated Honeycomb Kid (a cowboy) was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.
Read more about this topic: Honeycomb (cereal)
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)