Advertising and Marketing
Originally, the animated Honeycomb Kid (a cowboy) was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.
Read more about this topic: Honeycomb (cereal)
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)