Theatrical Release
Ironically, despite the production troubles that came with the location shooting in 3D, the format had already started to wane in popularity by the time the film was completed. The distributing studio Warner Brothers did everything it could to promote its new 3D camera process and how it went beyond the typical gimmicks used by other popular 3D films at the time such as House of Wax, producing a richer sense of perspective.
The film was released on November 27, 1953. Hondo played across the country in the 3D format as it was intended using the Polaroid 3D projection system and became quite popular with audiences, eventually grossing $4.1 million and placing it sixteenth in box office for that year.
Read more about this topic: Hondo (film)
Famous quotes containing the words theatrical and/or release:
“From now on, I think it is safe to predict, neither the Democratic nor the Republican Party will ever nominate for President a candidate without good looks, stage presence, theatrical delivery, and a sense of timing.”
—James Thurber (18941961)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (19011978)