Theatrical Release
Ironically, despite the production troubles that came with the location shooting in 3D, the format had already started to wane in popularity by the time the film was completed. The distributing studio Warner Brothers did everything it could to promote its new 3D camera process and how it went beyond the typical gimmicks used by other popular 3D films at the time such as House of Wax, producing a richer sense of perspective.
The film was released on November 27, 1953. Hondo played across the country in the 3D format as it was intended using the Polaroid 3D projection system and became quite popular with audiences, eventually grossing $4.1 million and placing it sixteenth in box office for that year.
Read more about this topic: Hondo (film)
Famous quotes containing the words theatrical and/or release:
“Be reflective ... and stay away from the theater as much as you can. Stay out of the theatrical world, out of its petty interests, its inbreeding tendencies, its stifling atmosphere, its corroding influence. Once become “theatricalized,” and you are lost, my friend; you are lost.”
—Minnie Maddern Fiske (1865–1932)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)