Theatrical Release
Ironically, despite the production troubles that came with the location shooting in 3D, the format had already started to wane in popularity by the time the film was completed. The distributing studio Warner Brothers did everything it could to promote its new 3D camera process and how it went beyond the typical gimmicks used by other popular 3D films at the time such as House of Wax, producing a richer sense of perspective.
The film was released on November 27, 1953. Hondo played across the country in the 3D format as it was intended using the Polaroid 3D projection system and became quite popular with audiences, eventually grossing $4.1 million and placing it sixteenth in box office for that year.
Read more about this topic: Hondo (film)
Famous quotes containing the words theatrical and/or release:
“But then in novels the most indifferent hero comes out right at last. Some god comes out of a theatrical cloud and leaves the poor devil ten thousand-a-year and a title.”
—Anthony Trollope (1815–1882)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)