Sales
In Japan, the Logo succeeded the Second Generation Honda City series GA1 and 2. The City reflected the original corporate policy-oriented styling concerning small, economical cars, requiring utility, and designed with the corporately preferred body design with devotion to a practical and thoroughly engineered drivetrain. However, the City was more devoted to being practical, and the appearance resulted in a mediocre product.
The CVT transmission and the introduction of the engine due to the ease of handling high torque at low and medium engine speeds, the power performance of the region dominated by what was practical. However, to ride in town didn't focus on younger buyers, and the handling requests from younger drivers was overlooked towards practical and economical goals.
Two models were derived using the platforms and components. The Honda Capa, and the Honda HR-V which had much more emphasis on a youthful approach, but the Logo was meant to remain practical and economical and sales reflected the modest intent of the Logo, and the car didn't sell as well as hoped. From the lessons learned in response to the Logo's lack of market acceptance, the next generation Honda Fit renewed the basic concepts being fun to drive, and less so on making an economical and practical car.
In Europe, sales were not particularly strong, but the car did come top of a customer satisfaction survey in December 2001.
Read more about this topic: Honda Logo
Famous quotes containing the word sales:
“Make friends with the angels, who though invisible are always with you.... Often invoke them, constantly praise them, and make good use of their help and assistance in all your temporal and spiritual affairs.”
—St. Francis De Sales (1567–1622)
“The elephant, not only the largest but the most intelligent of animals, provides us with an excellent example. It is faithful and tenderly loving to the female of its choice, mating only every third year and then for no more than five days, and so secretly as never to be seen, until, on the sixth day, it appears and goes at once to wash its whole body in the river, unwilling to return to the herd until thus purified. Such good and modest habits are an example to husband and wife.”
—St. Francis De Sales (1567–1622)
“There are no galley-slaves in the royal vessel of divine love—every man works his oar voluntarily!”
—St. Francis De Sales (1567–1622)