Replacement
Although it had been a relatively strong seller for Honda, the RSX did not fit within the confines of Acura's re-structured market strategy, formulated after the decision to take the Acura brand worldwide (previously, the Acura nameplate has appeared only in North America, elsewhere in the world the same models are sold as Hondas). With the introduction of the similarly powerful and less expensive 2006 model-year Honda Civic Si to the marketplace, the decision was made to discontinue production of the RSX, with the final units built in summer 2006. The last one rolled off the assembly line on July 7, 2006. Because of its lower pricing and longer list of available options, Honda considered the new Civic Si to be a more viable choice for performance minded young men(or women), who were the most common buyers of RSXs. The TSX would replace the Acura RSX as Acura's entry level nameplate starting in 2007.
Read more about this topic: Honda Integra DC5
Famous quotes containing the word replacement:
“Not even the visionary or mystical experience ever lasts very long. It is for art to capture that experience, to offer it to, in the case of literature, its readers; to be, for a secular, materialist culture, some sort of replacement for what the love of god offers in the world of faith.”
—Salman Rushdie (b. 1947)