Honda Ballade - Honda Ballade (South Africa) Reintroduction

Honda Ballade (South Africa) Reintroduction

For the 2011 Honda Ballade, see Honda City#Fifth generation (2008–present).

The Ballade name continued to be used for a Civic-based model in South Africa, where it was used instead of Civic on locally produced versions until 2001. South African Ballades were assembled by the local subsidiary of Daimler-Benz, which wanted to market a smaller and cheaper car in addition to its Mercedes-Benz models. The Ballade name was adopted because it was perceived to have more luxury and upmarket connotations than the Civic name. This was important because the Ballade was sold through the Mercedes-Benz dealership channel. In March 2011, the Honda City is launched as Honda Ballade in South Africa

Read more about this topic:  Honda Ballade