Identity
The channel's original identity revolved around the screen split in half horizontally with two objects coming together to form one object. Examples of these idents include an ornament added on top of a flower and still retains that image, wine pouring into a glass, with the base of glass formed out of pouring paint from a tin and a boater hat forming the bowl for some strawberries and cream. These idents were accompanied by a logo consisting of 'UK' inside a box and the channel name 'Style' written after on a line in upper case. The channel also had a digital on-screen graphic (DOG) of the same logo.
In May 2001, the channel relaunched in image along with the rest of the UKTV network. The box and line logos were replaced with the channel name stylised UK Style with a four-box pattern positioned to the right of the logo. This style had been adopted by the majority of the UKTV channels, with each channel's symbol representing the idents simplified and the channel focus in some ways. The boxes were arranged with one rectangle down the left-hand side, one running along the top half of the screen, a third in the centre bottom and a fourth in the bottom right corner. This arrangement was also reflected in the relaunched idents in 2001, with a different image in each section of the four-part arrangement. The idents were changed again in May 2002, with the same pattern used again. This time the pattern would appear integrated within the neutrally coloured home space, occasionally in shades of red. The pattern against the logo was also changed to shades of red at this time.
With the rebrand to UKTV Style, the idents changed to a neutrally coloured house interior and occupiers, which when looked through a mirror is improved and brightly coloured. This was however replaced in 2006 to a stream of purple moving across the screen. In both cases, the double lined UKTV Style logo would be aligned to the left of the screen. The channel also adopted the station colour of purple at the same time, and three different shades of the colour would appear at the ending of promotions for programmes on the channel and for promotions for the channel on the UKTV network itself.
Following the rebrand to Home, the idents now feature a virtual tour of a home of varying sorts, with various features pointed out by text, usually of a comical nature. These include identifying the pet cat as "5th Flatmate", dirt on the floor as "Old carpet, new mud", a carpet as a "trip hazard", some old suitcases as the "DVD cabinet" and an ornament having "survived 3 moves and 2 extensions". The home logo outside of the circle then forms up over the centre of the scene. Scenes from homes are also used in promotion graphics and 'stings' which show the channel name during advert breaks.
Read more about this topic: Home (TV Channel)
Famous quotes containing the word identity:
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)