Market Positioning
HTIBs are marketed as an "all-in-one" way for consumers to enjoy the surround sound experience of home cinema, even if they do not want to—or do not have the electronics "know-how"--to pick out all of the components and connecting cables individually. If a consumer were to buy all of the items individually, they would have to have a basic knowledge of electronics, so they could, for example, ensure that the speakers were of compatible impedance and power-handling for the amplifier. As well, the consumer would have to ensure that they purchased all of the different connection cables, which could include HDMI cables, S-Video cables, optical connectors, speaker wire, and RCA connectors.
On the downside, most HTIBs lack the features and "tweakability" of home theater components which are sold separately. For example, while a standalone home theater amplifier may offer extensive equalization options, a HTIB amplifier may simply provide a few factory-set EQ presets. As well, while a standalone home theatre subwoofer may contain a range of sound-shaping circuitry, such as a crossover control, a phase inversion switch, and a parametric equalizer, a HTIB subwoofer system usually has its crossover point set at the factory, which means that the user cannot change it. In some cases, the factory preset crossover point on an HTIB subwoofer may cause it to sound too "boomy" in a room.
Read more about this topic: Home Theater In A Box
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