Job Difficulties
All the national American home shopping channels are broadcast live, 24-hours a day, so mistakes and errors cannot be edited out. This has led to some memorable on-air home shopping bloopers, such as a QVC demonstrator falling from a ladder and getting injured, or a Shop at Home host insisting that a moth in a photograph is actually a horse.
Many of the guests who accompany the home shopping host on-air are not particularly TV-savvy or experienced, so the host must help guests better define the attributes and value of the items being showcased.
Because of the large influx of guests and products, hosts often lack the time to study the product beforehand, which increases the need for an effective host to possess sufficient verbal skills to mask this lack of direct product knowledge.
Read more about this topic: Home Shopping Host
Famous quotes containing the words job and/or difficulties:
“It is not [the toddler’s] job yet to consider other people’s feelings, he has to come to terms with his own first. If he hits you and you hit him back to “show him what it feels like,” you will have given a lesson he is not ready to learn. He will wail as if hitting was a totally new idea to him. He makes no connections between what he did to you and what you then did to him; between your feelings and his own.”
—Penelope Leach (20th century)
“So far as my experience goes, travelers generally exaggerate the difficulties of the way. Like most evil, the difficulty is imaginary; for what’s the hurry?”
—Henry David Thoreau (1817–1862)