Job Difficulties
All the national American home shopping channels are broadcast live, 24-hours a day, so mistakes and errors cannot be edited out. This has led to some memorable on-air home shopping bloopers, such as a QVC demonstrator falling from a ladder and getting injured, or a Shop at Home host insisting that a moth in a photograph is actually a horse.
Many of the guests who accompany the home shopping host on-air are not particularly TV-savvy or experienced, so the host must help guests better define the attributes and value of the items being showcased.
Because of the large influx of guests and products, hosts often lack the time to study the product beforehand, which increases the need for an effective host to possess sufficient verbal skills to mask this lack of direct product knowledge.
Read more about this topic: Home Shopping Host
Famous quotes containing the words job and/or difficulties:
“How long will you say these things, and the words of your mouth be a great wind?”
—Bible: Hebrew, Job 8:2.
“The intellectual life may be kept clean and healthful, if man will live the life of nature, and not import into his mind difficulties which are none of his.”
—Ralph Waldo Emerson (1803–1882)