Job Difficulties
All the national American home shopping channels are broadcast live, 24-hours a day, so mistakes and errors cannot be edited out. This has led to some memorable on-air home shopping bloopers, such as a QVC demonstrator falling from a ladder and getting injured, or a Shop at Home host insisting that a moth in a photograph is actually a horse.
Many of the guests who accompany the home shopping host on-air are not particularly TV-savvy or experienced, so the host must help guests better define the attributes and value of the items being showcased.
Because of the large influx of guests and products, hosts often lack the time to study the product beforehand, which increases the need for an effective host to possess sufficient verbal skills to mask this lack of direct product knowledge.
Read more about this topic: Home Shopping Host
Famous quotes containing the words job and/or difficulties:
“Wherefore is light given to him that is in misery, and life unto
the bitter in soul;
Which long for death,”
—Bible: Hebrew Job (l. III, 20–21)
“If the underdog were always right, one might quite easily try to defend him. The trouble is that very often he is but obscurely right, sometimes only partially right, and often quite wrong; but perhaps he is never so altogether wrong and pig-headed and utterly reprehensible as he is represented to be by those who add the possession of prejudices to the other almost insuperable difficulties of understanding him.”
—Jane Addams (1860–1935)