Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“However strongly they resist it, our kids have to learn that as adults we need the companionship and love of other adults. The more direct we are about our needs, the easier it may be for our children to accept those needs. Their jealousy may come from a fear that if we adults love each other we might not have any left for them. We have to let them know that it’s a different kind of love.”
—Ruth Davidson Bell. Ourselves and Our Children, by Boston Women’s Health Book Collective, ch. 3 (1978)
“Parents’ accepting attitudes can help children learn to be open and tolerant. Parents can explain unfamiliar behavior or physical handicaps and show children that the appropriate response to differences should be interest rather than revulsion.”
—Dian G. Smith (20th century)