Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“Traditionally in American society, men have been trained for both competition and teamwork through sports, while women have been reared to merge their welfare with that of the family, with fewer opportunities for either independence or other team identifications, and fewer challenges to direct competition. In effect, women have been circumscribed within that unit where the benefit of one is most easily believed to be the benefit of all.”
—Mary Catherine Bateson (b. 1939)
“Perhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.”
—Alice Foote MacDougall (1867–1945)