Competing Technologies
HVD was not the only technology in high-capacity, optical storage media. InPhase Technologies was developing a rival holographic format called Tapestry Media, which they claim will eventually store 1.6 TB with a data transfer rate of 120 MB/s, and several companies are developing TB-level discs based on 3D optical data storage technology. Such large optical storage capacities compete favourably with the Blu-ray Disc format. However, holographic drives are projected to initially cost around US$15,000, and a single disc around US$120–180, although prices are expected to fall steadily. Since InPhase Technologies were unable to deliver their promised product, they ran out of funds, and went bankrupt in 2010.
Read more about this topic: Holographic Versatile Disc
Famous quotes containing the word competing:
“The idealist’s programme of political or economic reform may be impracticable, absurd, demonstrably ridiculous; but it can never be successfully opposed merely by pointing out that this is the case. A negative opposition cannot be wholly effectual: there must be a competing idealism; something must be offered that is not only less objectionable but more desirable.”
—Charles Horton Cooley (1864–1929)