Sheffer is perhaps best known for his stint as Head Writer of the CBS Daytime drama As the World Turns from 2000 to 2005.
When Procter & Gamble, the company that produces As the World Turns, hired Sheffer, it came as a surprise to both industry figures and viewers. Some fans became concerned when, in an interview, he admitted he had never seen As the World Turns or sister soap Guiding Light before he was asked to watch them. P&G gave Sheffer a choice of which show he'd like to write for, and although he commented that ATWT had been "boring as hell", he saw potential at the show.
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Famous quotes containing the word world:
“If melodrama is the quintessence of drama, farce is the quintessence of theatre. Melodrama is written. A moving image of the world is provided by a writer. Farce is acted. The writer’s contribution seems not only absorbed but translated.... One cannot imagine melodrama being improvised. The improvised drama was pre-eminently farce.”
—Eric Bentley (b. 1916)