Branding and Visual Identity
Initially, the term "Mozilla" was loosely used to refer to a number of subjects, including the Mozilla project, the Mozilla Suite, the codebase of the Suite and its related technologies. Since the shifting of development focus, to distinguish the suite from the standalone products, the suite was marketed as "Mozilla Suite", or the more lengthy "Mozilla Application Suite".
It is often argued that since free software is typically only designed by programmers rather than graphic designers or usability gurus, it frequently suffers from poor icon and GUI design, and a lack of a strong visual identity.
During development of Mozilla, a number of logos were used in various areas of the application. The logos are inconsistent with each other; for example, the logo used as the program's icon is different from the one used as the throbber, which is again different from the one used in the "About" window.
Read more about this topic: History Of Mozilla Application Suite
Famous quotes containing the words visual and/or identity:
“For women ... bras, panties, bathing suits, and other stereotypical gear are visual reminders of a commercial, idealized feminine image that our real and diverse female bodies can’t possibly fit. Without these visual references, each individual woman’s body demands to be accepted on its own terms. We stop being comparatives. We begin to be unique.”
—Gloria Steinem (b. 1934)
“I look for the new Teacher that shall follow so far those shining laws that he shall see them come full circle; shall see their rounding complete grace; shall see the world to be the mirror of the soul; shall see the identity of the law of gravitation with purity of the heart; and shall show that the Ought, that Duty, is one thing with Science, with Beauty, and with Joy.”
—Ralph Waldo Emerson (1803–1882)