Branding and Visual Identity
Initially, the term "Mozilla" was loosely used to refer to a number of subjects, including the Mozilla project, the Mozilla Suite, the codebase of the Suite and its related technologies. Since the shifting of development focus, to distinguish the suite from the standalone products, the suite was marketed as "Mozilla Suite", or the more lengthy "Mozilla Application Suite".
It is often argued that since free software is typically only designed by programmers rather than graphic designers or usability gurus, it frequently suffers from poor icon and GUI design, and a lack of a strong visual identity.
During development of Mozilla, a number of logos were used in various areas of the application. The logos are inconsistent with each other; for example, the logo used as the program's icon is different from the one used as the throbber, which is again different from the one used in the "About" window.
Read more about this topic: History Of Mozilla Application Suite
Famous quotes containing the words visual and/or identity:
“Dialogue should simply be a sound among other sounds, just something that comes out of the mouths of people whose eyes tell the story in visual terms.”
—Alfred Hitchcock (1899–1980)
“Every man must define his identity against his mother. If he does not, he just falls back into her and is swallowed up.”
—Camille Paglia (b. 1947)