History of MoveOn.org - Opposing Clinton's Impeachment

Opposing Clinton's Impeachment

The MoveOn.org domain name was registered on September 18, 1998 by computer entrepreneurs Joan Blades and Wes Boyd, the married cofounders of Berkeley Systems, an entertainment software company known for the flying toaster screen saver and the popular video game series You Don’t Know Jack. After selling the company in 1997, Blades and Boyd became concerned about the level of "partisan warfare in Washington" following revelations of President Bill Clinton's affair with Monica Lewinsky. The MoveOn website was launched initially to oppose the Republican-led effort to impeach Clinton. Initially called "Censure and Move On," it invited visitors to add their names to an online petition stating that "Congress must Immediately Censure President Clinton and Move On to pressing issues facing the country."

At the time of MoveOn's public launch on September 24, it appeared likely that its petition would be dwarfed by the effort to oust Clinton. A reporter who interviewed Blades on the day after the launch wrote, "A quick search on Yahoo turns up no sites for 'censure Clinton' but 20 sites for 'impeach Clinton,'" adding that Scott Lauf's impeachclinton.org website had already delivered 60,000 petitions to Congress. Salon.com reported that Arianna Huffington, then a right-wing commentator, had collected 13,303 names on her website, resignation.com, which called on Clinton to resign.

Within a week, however, support for MoveOn had grown. Blades calls herself an "accidental activist. ... We put together a one-sentence petition. ... We sent it to under a hundred of our friends and family, and within a week we had a hundred thousand people sign the petition. At that point, we thought it was going to be a flash campaign, that we would help everyone connect with leadership in all the ways we could figure out, and then get back to our regular lives. A half a million people ultimately signed and we somehow never got back to our regular lives." MoveOn also recruited 2,000 volunteers to deliver the petitions in person to members of the House of Representatives in 219 districts across America, and directed 30,000 phone calls to district offices.

Then two weeks after the November 1998 election, Congress went ahead and voted to impeach. When you become active in the system and communicate to your representatives, and they don't vote in accordance with your values, your next responsibility is to support candidates who will. All of a sudden we were signed up until 2000." In response to the impeachment vote, MoveOn launched a "We will remember" campaign, asking its members to sign a pledge that "we will work to defeat Members of Congress who voted for impeachment or removal. To give substance to this pledge, we are also pledging, today, our maximum possible dollar contribution to opposing candidates in the year 2000."

In early 1999, MoveOn continued to pursue bipartisan appeal, recruiting GOP moderate Larry Rockefeller, a New York environmental attorney and heir to the Rockefeller fortune, as the public face of a "Republican Move On" aimed at mobilizing anti-impeachment Republicans. As the 2000 elections neared, however, the organization gravitated toward the Democratic Party. 1999 also marked MoveOn's first foray into issues other than Clinton's impeachment. Following the shootings at Columbine High School near Littleton, Colorado, Blades and Boyd launched a "Gun Safety First" petition to promote the "common sense regulation of firearms," such as child safety standards for gun manufacturers and laws forcing gun-show operators to enact more-stringent background checks on buyers.

Read more about this topic:  History Of MoveOn.org

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