History of MoveOn.org - Fahrenheit 9/11

In June 2004, MoveOn organized a response to criticism of Michael Moore's controversial film, Fahrenheit 9/11, calling on its members to send supportive emails to movie theatres. More than 110,000 MoveOn members pledged to go see the film once it opened. According to MoveOn's Eli Pariser, its influence on moviegoer turnout may be even larger than that number suggests. "When I went to Waterville, Maine and asked how many people from MoveOn were there, probably three-quarters of the people there said yes," Pariser told Variety.

MoveOn also organized nearly 3,000 "Turn Up the Heat" house parties on the Monday following its first weekend in theaters. Attendees listened via Internet hookup and participated via a live online map-based town hall application in a 30-minute talk by Moore and MoveOn organizers, and then signed up to participate in voter-registration drives and other activities aimed at unseating Bush and other Republicans in the November 2004 U.S. elections. "I've never been politically active before. I've never opened my mouth. We need to come together and open our mouths," said Katie Call, who attended a house party in Palm Beach County, Florida.

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