History of Marketing Thought
The history of marketing thought deals with the evolution of theories in the field of marketing, from the ancient world . Marketing historians agree that the discipline branched out of at the turn of the twentieth century, though some argue that scholars in the ancient and medieval ages had already studied marketing ideas.
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“... in a history of spiritual rupture, a social compact built on fantasy and collective secrets, poetry becomes more necessary than ever: it keeps the underground aquifers flowing; it is the liquid voice that can wear through stone.”
—Adrienne Rich (b. 1929)
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“Spirit of Beauty, that dost consecrate
With thine own hues all thou dost shine upon
Of human thought or form,”
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