History of Graphic Design - Communication

Communication

• Many medical organizations use the rod of Asclepius as their logo, since it symbolizes the healing arts. This kind of sign is called pictogram The main advantage of a pictogram is that one does not need to be able to read or to understand a particular language in order to be able to understand the information it conveys.

• This is the Swedish traffic sign for no parking zone . The red circle with a diagonal line crossing it coveys the idea of "Not Allowed", and is called an ideogram.

A rebus (Latin: "by things") is a kind of word puzzle which uses pictures to represent words or parts of words, such as "T,4,2" instead of "tea for two". In 1977, the New York State Department of Commerce recruited Milton Glaser, a productive graphic designer to work on a marketing campaign for New York State. Glaser created this rebus-style icon which became a major success and has continued to be sold for years. Rebus has played an important role in creation of alphabets.