History of Burger King - Key Dates

Key Dates

Key dates include:

  • 1953: Insta-Burger King is founded in Jacksonville, FL
  • 1954: James McLamore and David Edgerton establish Burger King Corporation.
  • 1955: The Burger King is created.
  • 1957: The Whopper is launched.
  • 1958: BK releases its first TV advertisement.
  • 1959: The company begins to expand through franchising.
  • 1967: Burger King is sold to Pillsbury.
  • 1977: Donald N. Smith is hired to restructure the firm's franchise system.
  • 1981: Norman E. Brinker is made head of Pillsbury's restaurant division, including Burger King.
  • 1982: Burger King claims its burgers taste better than its competition's (McDonald's and Wendy's) fried burgers.
  • 1989: Grand Metropolitan plc acquires Pillsbury.
  • 1997: The firm launches a $70 million French fry advertising campaign; Grand Metropolitan merges with Guinness to form Diageo plc.
  • 2000: Diaego investigates a possible IPO or sale of the company
  • 2001: A North American franchise group seeks to purchase the company
  • 2002: A group of investors led by Texas Pacific Group acquire Burger King for US$1.6 billion (bn).
  • 2006: BKC, with the same stock symbol, goes public in an IPO.
  • 2009: Company opens its 12,000th store, located in Beijing.
  • 2010: 3G Capital acquires Burger King in a deal worth US$3.26 bn.
  • 2011: Burger King Begins a yearlong revamp of it menu and advertising programs.

Read more about this topic:  History Of Burger King

Famous quotes containing the words key and/or dates:

    “The hypothesis I wish to advance is that ... the language of morality is in ... grave disorder.... What we possess, if this is true, are the fragments of a conceptual scheme, parts of which now lack those contexts from which their significance derived. We possess indeed simulacra of morality, we continue to use many of the key expressions. But we have—very largely if not entirely—lost our comprehension, both theoretical and practical, of morality.”
    —Alasdair Chalmers MacIntyre (b. 1929)

    “Our dates are brief, and therefore we admire
    What thou dost foist upon us that is old,”
    —William Shakespeare (1564–1616)