Economic Uncertainty
Due to the lucrative nature of this business, other areas in France began growing their own wines and labeling them as Bordeaux products. As profits in the Aquitaine region declined, the vignerons demanded that the government impose a law declaring that only produce from Bordeaux could be labeled with that name. The INAO or Institut National des Appellations d'Origine was created for this purpose.
In the twentieth century, the French wine market saw the effects of over cropping and the early developments of the wine lake phenomenon as supply far out paced demand. The two World Wars, Great Depression and 1970s oils crisis also had a detrimental effect on the industry.
Read more about this topic: History Of Bordeaux Wine
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