Hinckley Today
Recently, along with all makers of luxury yachts, Hinckley has fallen victim to the country’s economic struggles. Since mid-2008 over 300 of the company’s employees have been laid off. Compared to other luxury yacht makers, Hinckley is facing a much greater financial struggle due to numerous changes in ownership over the last twelve years. The company experienced more and more debt with each sale to a new private equity firm, leaving it in a state that only a strong brand name such as Hinckley can hope to recover from.
Similar to competitors specializing in handcrafted, custom yachts, the new T48 is priced from $2,100,000. In an effort to keep its reputation of fully handcrafted boats, Hinckley relies on a manual assembly line process to create its yachts, meaning widespread automation is nearly impossible. Due to the custom format of the yachts, Hinckley does not go through model years, rather it attempts to make “two major changes per year” to its line of vessels. The Hinckley Company (the mother company of Hinckley Yachts) also provides such services as yacht service, yacht brokerage, charters, and boat insurance.
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