Hidden Treasures (cereal)
Hidden Treasures was a short-lived breakfast cereal by General Mills. Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic, some pieces had no icing filling, and were hollow. Thanks to the process by which the icing filled pieces were made, clever children would have little difficulty noticing the pattern: pieces with a seam very close to the edge were grape, off-center orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995.
Read more about Hidden Treasures (cereal): Mascot
Famous quotes containing the words hidden and/or treasures:
“It is a hidden fear that somehow, if they are only given a chance, women will suddenly do as they have been done by.”
—Eva Figes (b. 1932)
“The self ... might be regarded as a sort of citadel of the mind, fortified without and containing selected treasures within, while love is an undivided share in the rest of the universe. In a healthy mind each contributes to the growth of the other: what we love intensely or for a long time we are likely to bring within the citadel, and to assert as part of ourself. On the other hand, it is only on the basis of a substantial self that a person is capable of progressive sympathy or love.”
—Charles Horton Cooley (1864–1929)