Release and Promotion
According to the News-Times, the album was originally scheduled for release in early 2007. Entertainment Weekly reported in June 2007 that the album was to be released on October 9, that the first single was "Nolita Fairytale", and that the second single may be "Hands on Me". Heroes & Thieves is also Carlton's first album on the Universal Motown music label, after she parted ways with A&M Records in 2004. In a November interview with Vibe magazine, Irv Gotti said of the response to Carlton's signing with the predominantly R&B and hip hop label The Inc.:
| “ | It's all good. They'll see it over the course of time. They'll see that we're both music people and that basically the approach that we're taking with Vanessa's album is... This is the first album that I don't have any pressures on the first week of her release. The whole thing with albums like that – when you look at Corinne Bailey Rae, Amy Winehouse, Nickelback – all of these albums are albums that you could work for like 18 months or 24 months and that's what I wanted to do and create with Vanessa. It's funny to me. It's the first time where maybe in the 20th week of her release, we'll catch fire. (Laughs) Like, you don't get that in hip hop! You don't get that in R&B! (Laughs) But this is something I can get. She's a singer-songwriter like you wouldn't believe. | ” |
It was reported in October 2007 that Carlton would embark on a concert tour, the Haunted Club Tour, from November 2 (Scottsdale, Arizona, U.S.) to November 24 (Montreal, Quebec, Canada). Carlton said that a guitarist and a violinist would accompany her. During the tour, she said that the music video for the second single, "Hands on Me", would be filmed in December, after which she would undertake a larger scale tour with a full band. Also by December, she was playing a series of live shows in association with radio stations. "Hands on Me" gained promotional support when it was prominently featured in promotional commercials for the CW show Gossip Girl. A stripped down version of the album track "More Than This" appears on the compilation Songs for Tibet.
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