Music Video
The music video for this song was directed by Anton Corbijn and features a drug-addled youth watching a television, with every channel featuring Metallica in some way. A Western movie titled Load is featured, starring Newsted and Hetfield, followed by a boxing match with Hetfield as coach, and Newsted and Kirk Hammett as the fighters. After a drink called "Load" is advertised by Ulrich and Hetfield in matching suits, a game show called "Hero of the Day" (which is a parody of Jeopardy!) is seen being played. Then, it cuts to the news with the anchorman played by Hammett and featuring a clip of Hetfield singing the lyrics to the song. A girl calls at the youth's house and they later have sex. The girl later leaves. At the end, the youth passes out and dreams of tiny robot creatures, rendered in stop motion, emerging from his ear. He awakes from the dream and vomits into his toilet.
Read more about this topic: Hero Of The Day
Famous quotes containing the words music and/or video:
“Truly fertile Music, the only kind that will move us, that we shall truly appreciate, will be a Music conducive to Dream, which banishes all reason and analysis. One must not wish first to understand and then to feel. Art does not tolerate Reason.”
—Albert Camus (1913–1960)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)