Music Video
The music video for this song was directed by Anton Corbijn and features a drug-addled youth watching a television, with every channel featuring Metallica in some way. A Western movie titled Load is featured, starring Newsted and Hetfield, followed by a boxing match with Hetfield as coach, and Newsted and Kirk Hammett as the fighters. After a drink called "Load" is advertised by Ulrich and Hetfield in matching suits, a game show called "Hero of the Day" (which is a parody of Jeopardy!) is seen being played. Then, it cuts to the news with the anchorman played by Hammett and featuring a clip of Hetfield singing the lyrics to the song. A girl calls at the youth's house and they later have sex. The girl later leaves. At the end, the youth passes out and dreams of tiny robot creatures, rendered in stop motion, emerging from his ear. He awakes from the dream and vomits into his toilet.
Read more about this topic: Hero Of The Day
Famous quotes containing the words music and/or video:
“Nothing separates the generations more than music. By the time a child is eight or nine, he has developed a passion for his own music that is even stronger than his passions for procrastination and weird clothes.”
—Bill Cosby (b. 1937)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)