Hereford United F.C. - Colours and Badge

Colours and Badge

Hereford originally played in an all-white strip, but their traditional colours are white shirts and black shorts. This dates back to the end of the Second World War when they used material from blackout curtains to make shorts when they ran out of white material. However they have occasionally reverted to an all-white strip, most recently in the 2004–05 and 2005–06 seasons. Their away colours have varied over the years, with predominantly yellow colours being used in recent years.

Prior to 1971 the club played in plain shirts with no crest. A depiction of a Herefordshire Bull was introduced for the 1971–72 season with H.U.F.C. lettering underneath. A supporter's club crest was also used during the 1970s. The shirt crest design has changed several times over the years, with the full club name being added above and below the Bull, which has remained largely untouched. The current crest was introduced in the early 1990s but was not featured on the shirts until 2003.

Hereford's shirt sponsors were Sun Valley Poultry between 1991 and 2009, the biggest employer in Hereford. A new three year sponsorship deal was agreed in May 2007 which will extend the sponsorship to 19 years, one of the longest in British football history. It was announced that the logo of Cargill, their parent company, would appear on the shirts from the 2009–10 season onwards. Hereford's shirt & kit wear suppliers are M and M Direct, another large employer in Herefordshire who have supported the club for many years. For the 2009–10 season, the kit will be manufactured by Admiral.