Here Come The Drums - Promotion and Chart Performance

Promotion and Chart Performance

The albums promotion began when the album's first single "Voodoo Child" was released to radio across Australia. At first Bassingthwaighte's involvement with the band was kept quiet because Ash wanted people to buy their music not for the 'celebrity value'. "Voodoo Child" was a top ten hit peaking at number four on the Australian ARIA Singles Chart. The success of "Voodoo Child" under their belt, the band were set to release their second single "Way to Go!" on 9 October 2005. The music video for the song was filmed on 6 August 2005 and was a competition, the winners got to appear as extras in the video. The song became the band's third top ten hit, peaking at number seven in Australia. Rogue Traders also supported Kelly Clarkson when she came to Australia and performed "Voodoo Child" at the nineteenth annual ARIA Awards.

The album debuted on the Australian ARIA Albums Chart on 31 October 2005 at number nine, making the album to be their first top ten album. The album fell slowly down the charts from then on but it was not until its tenth week in the chart it began to rise again. It stayed in the top ten for fourteen consecutive weeks peaking at number two twice (being held off the top spot by Face to Face by Westlife and Back to Bedlam by James Blunt). The album spent many more weeks in the top fifty re-entering twice making seventy weeks in the top fifty. It became the eightieth highest selling album in Australia for 2005, the six highest selling album for 2006 and was certified four times platinum by ARIA. The album re-entered the top fifty albums chart again on 8 October 2007 (with the release of their third album), nearly two years of being released, now spending seventy-two weeks in the top fifty. The album has overall spent 74 weeks in the Australian charts. It has also been rated the 45th best album of all time in Australia. The album debuted at #46 on the UK albums chart, and dropped of the following week. A limited number of copies were released in New Zealand.

The song with the guitar riff of "My Sharona" by The Knack, "Watching You" and the rock influenced song "We're Coming Home" was the third and fourth songs released from the album and were successful, both peaking in the top ten and twenty in Australia. One 1 July 2006 the they became the second band in history to play in the house of Big Brother Australia. They did four songs for the housemates; "We're Coming Home", "Way to Go!", "Believer" and "Fashion". The success of the band's music in Australia lead to their music being released in the United Kingdom. "Voodoo Child" was released on 10 July 2006 and they toured in the UK on 11 July 2006 at the Shepherds Bush Empire in London. "Voodoo Child" made its debut on the UK Singles Chart at number eighteen on digital downloads alone, the following week with combined CD single sales, it peaked at number three. The album was released in the UK on 17 July 2006 and peaked at number forty-six, spending only one week in the top seventy-five. "Watching You" was released as the second single in the UK at peaked in the top forty, while the fifth song released in Australia was "In Love Again" which was a radio hit peaking at number twenty on the Australian Digital Track Chart. "Way to Go!" was released in the UK as the album's third single but was only released as a digital download.