Criticism
The February 5, 2010 episode of the investigative news program CBC Marketplace examined the health effects of Herbal Magic's optional supplement products. The program and its independent experts determined there was insufficient empirical evidence to convince them that the supplements facilitate weight loss. Accordingly, the documentary claimed it observed Herbal Magic salespeople using tactics that lead customers to overestimate the supplements' effectiveness. Marketplace also interpreted Herbal Magic's practice of only telling customers the cost of the program after a free consultation as disingenuous.
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