New Image
In December 2006, the carrier unveiled a new look for its aircraft. Since that time, all the Fokker 100s have livery in red-white-silver grey colours with the Swiss cross on the tailfin, intended to symbolise the values of quality, cleanliness and safety.
Read more about this topic: Helvetic Airways
Famous quotes containing the word image:
“Some days your hat’s off to the full-time mothers for being able to endure the relentless routine and incessant policing seven days a week instead of two. But on other days, merely the image of this woman crafting a brontosaurus out of sugar paste and sheet cake for her two-year-old’s birthday drives a stake through your heart.”
—Melinda M. Marshall (20th century)
“The hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name.”
—Daniel J. Boorstin (b. 1914)