Help! (song) - Use in Advertising

Use in Advertising

In February 1985, "Help!" became the first Beatles song licensed for a US television commercial. The Lincoln–Mercury division of Ford Motor Company paid $100,000 for the rights to the song, but not for the use of the original Beatles' recording. The song was re-created by a sound-alike group with assistance from George Martin.

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Famous quotes containing the word advertising:

    The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.
    Debbie Taylor (20th century)