Use in Advertising
In February 1985, "Help!" became the first Beatles song licensed for a US television commercial. The Lincoln–Mercury division of Ford Motor Company paid $100,000 for the rights to the song, but not for the use of the original Beatles' recording. The song was re-created by a sound-alike group with assistance from George Martin.
Read more about this topic: Help! (song)
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)