The Hello! Project shuffle units (シャッフルユニット, shaffuru yunitto?) were an annual event in the Japanese idol collective Hello! Project that started in 2000. The idea was to shuffle up the existing Hello! Project groups and soloists (e.g. Morning Musume, Country Musume, Aya Matsuura, Melon Kinenbi, and others) into one of three groups for a season-long collaboration to see which shuffle group can sell the most singles.
Read more about Hello! Project Shuffle Units: Overview and History
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