History
First introduced in 1876, Heinz Tomato Ketchup remains one of the best selling brands of ketchup. In 1907, Heinz started producing 13 million bottles of ketchup per year, exporting ketchup all over the world, including India, Australia, South America, Japan, New Zealand, South Africa and the United Kingdom. Heinz ketchup is often served at many restaurants in the United States and Canada, as well as many other countries. As a condiment for many foods, such as french fries, chips, hamburgers and hot dogs, Heinz ketchup uses the slogan, "America's Favorite Ketchup." As of 2012, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.
Most of the world's Heinz tomato ketchup is made in the main U.S. plant at Fremont, Ohio, and in Leamington, Ontario, for the Canadian market.
Besides glass bottles, Heinz ketchup comes in squeezable plastic containers and single-serving packets. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006. Green and purple colored ketchups were also available for a limited time. In 2010, Heinz unveiled a new single serve cup for dipping and squeezing, called the Dip & Squeeze, that will eventually replace the original packets.
In January 2009, the label design was altered, with the illustration of a gherkin pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Grown not made".
In a recent American Customer Satisfaction Index poll of 10,644 consumers, H.J. Heinz Co. had the highest score of any food or beverage firm, higher than Kraft, Coca-Cola, and Nestlé.
Read more about this topic: Heinz Tomato Ketchup
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