Heineken Treat and Information Centre
In 1991, the brewery opened to the public as a brewery tour and visitor center, known as the "Heineken Treat and Information Centre" (Dutch: Heineken ontvangst- en informatiecentrum). The attraction grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor center changed its name to "Heineken Experience".
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November, 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest high-tech multi-media technologies.
Read more about this topic: Heineken Experience
Famous quotes containing the words treat, information and/or centre:
“Nothing so fretful, so despicable as a Scribbler, see what I am, & what a parcel of Scoundrels I have brought about my ears, & what language I have been obliged to treat them with to deal with them in their own way;Mall this comes of Authorship.”
—George Gordon Noel Byron (1788–1824)
“English literature is a kind of training in social ethics.... English trains you to handle a body of information in a way that is conducive to action.”
—Marilyn Butler (b. 1937)
“Him, the vindictive rod of angry justice
Sent, quick and howling, to the centre headlong;
I, fed with judgements,in a fleshy tomb, am
Buried above ground.”
—William Cowper (1731–1800)