Heineken Treat and Information Centre
In 1991, the brewery opened to the public as a brewery tour and visitor center, known as the "Heineken Treat and Information Centre" (Dutch: Heineken ontvangst- en informatiecentrum). The attraction grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor center changed its name to "Heineken Experience".
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November, 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest high-tech multi-media technologies.
Read more about this topic: Heineken Experience
Famous quotes containing the words treat, information and/or centre:
“In my experience, persons, when they are made the subject of conversation, though with a Friend, are commonly the most prosaic and trivial of facts. The universe seems bankrupt as soon as we begin to discuss the character of individuals. Our discourse all runs to slander, and our limits grow narrower as we advance. How is it that we are impelled to treat our old Friends so ill when we obtain new ones?”
—Henry David Thoreau (1817–1862)
“So while it is true that children are exposed to more information and a greater variety of experiences than were children of the past, it does not follow that they automatically become more sophisticated. We always know much more than we understand, and with the torrent of information to which young people are exposed, the gap between knowing and understanding, between experience and learning, has become even greater than it was in the past.”
—David Elkind (20th century)
“Freedom to think our own thoughts, freedom to utter them, freedom to live out the promptings of our inner life ultimated in this convention, was termed a monstrosity of the 19th century. What was it?—the legitimate out-birth of the eternal law of progress. This reformation underlies every other; it is the only healthful centre around which hope of humanity can revolve.”
—Harriot K. Hunt (1805–1875)