History
The site of the park originally belonged to the wildlife park Heidenhof, which was named after the chapel that was built there in 1350. After the zoo was closed in 1972 (following a devastating storm), the showman Hans-Jürgen Tiemann bought the land and opened a small amusement park in 1978 (with the contractual requirement to maintain Heidenhof Chapel as well as the keeping of native animals). When Heide Park opened on August 19, 1978 it offered only six rides: the Monzapiste, the Heide-Park Express, the Oldtimerrundkurs, the Floßfahrt (tow boat ride), the Wichtelhausenbahn and the Hochbahn. In the first season Heide-Park had just under 200,000 visitors. 1979 saw the first dolphin show, for which they built a large domed roof a year later (after the 2008 season, the Dolphinarium was closed due to protests). The Heide-Dorf (Heide-Village), a richly detailed replica of typical buildings from the Lüneburg heath, was inaugurated in the 1988 season. In 1996/'97 the Dutch section of the park was built with a windmill and canal at the other end of the park.
With the growth of the park, the catchment area grew as well. In the 1990s, up to two million people visited Heide-Park each season with 2.100.000 guests in 2001. The following year the UK-based Tussauds Group bought the park and since then attendance to the park has decreased to 1.5 - 1.6 million visitors per annum. Hans-Jürgen Tiemann still has influence in the park by shares and as an advisory director of the Tussauds Group. In early 2007 the Merlin Entertainments Group bought the majority of the shares of Tussauds Group from Dubai International Capital, which had taken over the shares in 2005.
The most recognizable landmark in the park is a 1/3 scale replica of the Statue of Liberty (35 meters tall), it was inaugurated on July 4th 1986 on the 100th anniversary of the original statue. At the end of 2011 the whole structure was relocated to stand within the roller coaster Colossos.
In the 1990´s, Hans-Jurgen Tiemann was successful as a driver and sponsor on the touring-car racing circuit, while his son Marcel Tiemann began a career as a professional race car driver.
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