Radio and Television
Hopper debuted as host of her own radio program, The Hedda Hopper Show, November 6, 1939. Sponsored by Sunkist, she was heard on CBS three times a week for 15 minutes until October 30, 1942. From October 2, 1944 to September 3, 1945, Armour Treet sponsored a once-a-week program. On September 10, 1945, she moved to ABC, still sponsored by Armour, for a weekly program that continued until June 3, 1946. Hopper moved back to CBS October 5, 1946, with a weekly 15-minute program, This Is Hollywood, sponsored by Procter & Gamble. It ran until June 28, 1947.
Expanding to 30 minutes on NBC, she was host of a variety series, The Hedda Hopper Show, broadcast from October 14, 1950 to November 11, 1950 on Saturdays, then from November 19, 1950 to May 20, 1951 on Sundays, This program featured music, talk and dramatized excerpts from movies with well-known guests, such as Broderick Crawford doing a scene from All the King's Men.
On January 10, 1960, a television special, Hedda Hopper's Hollywood, aired on NBC. Hosted by Hopper, guest interviews included a remarkably eclectic mix of then-current and former stars: Lucille Ball (a longtime friend of Hopper), Francis X. Bushman, Liza Minnelli, John Cassavetes, Robert Cummings, Marion Davies (her last public appearance), Walt Disney, Janet Gaynor, Bob Hope, Hope Lange, Anthony Perkins, Debbie Reynolds, James Stewart, and Gloria Swanson.
Hopper also had several acting roles during the latter part of her career, including brief cameo appearances as herself in the movie Sunset Boulevard (1950) and The Patsy (1964), as well as episodes of The Martha Raye Show, I Love Lucy, The Ford Show, Starring Tennessee Ernie Ford, and The Beverly Hillbillies, starring Buddy Ebsen. Her autobiography, From Under My Hat (Doubleday, 1952) was followed by The Whole Truth and Nothing But (1962), also published by Doubleday.
Hopper remained active as a writer until her death, producing six daily columns and a Sunday column for the Chicago Tribune syndicate, as well as writing countless articles for celebrity magazines such as Photoplay.
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Famous quotes containing the words radio and/or television:
“England has the most sordid literary scene I’ve ever seen. They all meet in the same pub. This guy’s writing a foreword for this person. They all have to give radio programs, they have to do all this just in order to scrape by. They’re all scratching each other’s backs.”
—William Burroughs (b. 1914)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)