Heather Armstrong - Dooce.com

Dooce.com

Armstrong has written extensively and humorously of her struggle with depression, entering a mental health hospital, as well as her pregnancies, parenthood, and her experiences with The Church of Jesus Christ of Latter-day Saints. Her relationship with The Church of Jesus Christ of Latter-day Saints has caused some controversy as Armstrong is no longer a member. She attended Brigham Young University, which she has said is one of the worst places that exists and that she left the Church the day after she graduated.

In her own words, Armstrong says the following about her site: dooce.com began in February 2001 with a post about Carnation milk. "Since then I have published more than 5,300 entries covering topics such as breast milk pumps, golf cart rides with Norah Jones, and the one guy I dated who talked like Elmo during sex."

In 2004, Armstrong accepted text advertisements on her website for the first time. In 2005, Armstrong accepted graphic ads and wrote that the revenue from the advertisements would be her family's principal source of income while her husband made the transition to manage her advertising and business. Since then, she has appeared in Suave advertisements that feature her own image and trademark. In 2009, Armstrong again received mass media attention for using Twitter to get her washing machine fixed.

In November 2009, Armstrong introduced a new, interactive section to her website that allows registered users to post questions and responses. Armstrong introduced this new section, the Dooce Community, by posting an entry (11/2/09) on the main dooce.com page:

For a few years we've been trying to come up with a way for the readers of this site to connect and interact with each other, to get to know each other better, for me to get to know you better, and for little bunnies to fart sunshine. The comments section has sort of worked in this capacity, but not very well and not to the extent that it should. So we (meaning the team I introduced above) have put together a new section of this website where we can all pool our knowledge and experiences and drunken mishaps into one highly accessible and fun place.

Dooce.com has received multiple nominations and awards from The Weblog Awards (Bloggies), including a lifetime achievement award for Armstrong in 2008.