Background
In 1984, Joe Minard and Ross Christensen of Waterloo began efforts to develop hotels. They decided that there was a need for moderately priced hotels. They opened the first such hotel in Waterloo. Eventually 18 other locations were opened in Iowa and Wisconsin.
The hotels are built with a red brick exterior. The majority of Heartland Inns are "rooms only" facilities, but many of the hotels have swimming pools. The hotels also offer a deluxe continental breakfast featuring over 30 different hot and cold items. Competitors include Microtel, Red Roof Inn, and Park Inn/Suites.
The company began moving in 2006 towards making their properties entirely smoke free. On June 14, 2006 the company announced that their hotels were 100% smoke free. Heartland Inn was one of the first hotel chains to move all their properties in such a direction. American Cancer Society has since endorsed the smoke free status of Heartland Inn.
Read more about this topic: Heartland Inn
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—Friedrich Nietzsche (1844–1900)
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“Silence is the universal refuge, the sequel to all dull discourses and all foolish acts, a balm to our every chagrin, as welcome after satiety as after disappointment; that background which the painter may not daub, be he master or bungler, and which, however awkward a figure we may have made in the foreground, remains ever our inviolable asylum, where no indignity can assail, no personality can disturb us.”
—Henry David Thoreau (1817–1862)