Hear Music - Concept

Concept

The Hear Music brand has four components: the music that each location plays; in-store CD sales, including Starbucks exclusives; branded retail stores (which opened shortly after the catalog was formed) and a label distributing their recordings.

As of December 2006, there are four Starbucks Hear Music Coffeehouses: Santa Monica, California, on the Third Street Promenade; San Antonio, Texas, on the River Walk; Miami, Florida, on the Lincoln Road shopping promenade; and Bellevue, Washington, in Bellevue Square. The original, now-defunct Hear Music Store was located in Berkeley, California. Ten Starbucks locations also have Hear Music "media bars," a service which uses tablet-based PCs to allow customers to create their own mix CDs. The media bars are currently located in Seattle and in Austin, Texas. Additionally, the music section in Canadian bookstore chain Chapters was at one time licensed version of the Hear Music concept; however, the company no longer uses the brand name.

Starbucks is one of the top 40 music-oriented retailers. Its biggest seller was Ray Charles' Grammy-winning Genius Loves Company, with total sales of 2.86 million records; 25% of those were sold at Starbucks locations.

In 2005, Starbucks announced a partnership with singer/songwriter Alanis Morissette. In a six-week deal, Morissette sold an acoustic version of Jagged Little Pill in Starbucks stores only. The acoustic version was released on June 13, 2005 in order to mark the album's tenth anniversary. This limited availability led to a dispute between Maverick Records and HMV Canada, who retaliated by removing Morissette's other albums from store shelves for the duration of Starbucks' exclusive sale.

In April 2008, Starbucks announced that it was refining its entertainment strategy and turning over the day-to-day management of Hear Music to Concord.

At the same time that Starbucks closed 600 coffeehouses in July 2008, it was announced that the Hear Music label would be shutting down. One of the four Hear Music stores, in Santa Monica, California, has indicated that its music operation will be permanently closed approximately September 20, 2008. Another Hear Music store in Bellevue, Washington has been converted to a regular Starbucks. The Lincoln Road Miami Beach location has since been downgraded as well, since November 2008.