Logo, Crest and Mascot
When Hawthorn entered the VFL in 1925 their nickname was known as The Mayblooms. The maybloom was a flower that was proficient in the Hawthorn suburbian area. In Round 2, 1943 when Hawthorn played Essendon, the match report in the Sporting Globe newspaper announced that prior to the start of the game at Glenferrie, Roy Cazaly, Hawthorn’s coach told the players that in future they would be known as the Hawks instead of the Mayblooms. Cazaly said I expect players to live up to the name being ready to fight hard and carry the ball away with pace and dash to the goal.
The Hawthorn FC has had four VFL/AFL endorsed logos in its entirety. The first (1977), a flying Hawk, was an adaptation of a pre-existing unofficial logo that appeared on the club's official documentation throughout the 1960s and 1970s. The Hawks's Mascot Manor representative and club mascot is Hudson "Hawka" Knights, a caricature of a hawk dressed the same way as the Hawthorn players and slightly depicting club champion Dermott Brereton.
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| Hawthorn's first logo was introduced in 1977. It was a predominantly gold shield featuring the 'Flying Hawk' emblazoned across the face, with a brown football with the letters "HFC" in its talons. The first edition of this shield, like all other VFL logos at the time, had a royal blue border around the text section, but it no longer became compulsory and in 1980 a full brown border was brought in. |
| In 1982, however, on the back of large scale marketing drive, "The new force of the 80s", the club adopted the famous "Hawk Head" created by a Swinburne Institute student. The logo was different to the other VFL clubs as it was only the head, all the other clubs used the whole body of their mascots. It is still closely linked to the club 16 years after being replaced. The Hawk Head was a popular choice amongst Hawthorn FC supporters as the club had five Premierships, eight Grand Finals and 14 finals appearances during its 15 years at the club. |
| On the back of the failed 1996 proposed merger of Hawthorn with the Melbourne Football Club, Hawthorn, under Ian Dicker, looked to a new banner for a change of fortunes in 1997. The "New Hawks" adopted a modernistic version of the pre-existing "Flying Hawk" and was launched with the infamous "Proud, Passionate and Paid Up" membership drive in 1997. The new logo was successful in drumming up support for the Hawks, as the club went from one of the lowest supported clubs to being the first club in Victoria to attract more than 30,000 members in the space of only two years. Since then the club has successfully grown a consistent level of support one of the largest clubs in Victoria. |
| On Saturday, 6 October 2007, club President Jeff Kennett, launched the club's fourth logo in 30 years at a function at Crown Casino. The new logo, which has striking similarities to the Hawk Head of the '80s and '90s was a project of Cato Purnell Partners. In describing the logo, Cato has made reference to the eye and beak of the Hawk representing the "determination, pride and focus" of Hawthorn. |
Read more about this topic: Hawthorn Football Club, Club Symbols
Famous quotes containing the word crest:
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