Music Video
The music video for "Have a Nice Day" was created by Deutsch, an advertising agency. The video centers around what the creative director of Deutsch, Eric Hirshberg, describes as a 'pissed off smiley face', which appears on, among other places, a mobile phone and a crop circle. The video was designed as part of a larger campaign to promote Bon Jovi's album Have a Nice Day - the album features the smiley face on its cover, and merchandise for the Have a Nice Day Tour was designed to feature the face as well. Hirshberg regarded the marketing strategy behind the music video and campaign as "a new model for ad agencies and the music industry".
The music video opens with Jon Bon Jovi and Richie Sambora pulling up to a small crowd. After signing a few autographs, a person in the crowd hands Jon Bon Jovi an album to sign, but it instead signed with the smiley face. The person takes his mobile phone and takes a picture of it, sending it to his friends. The smiley face then appears all over the city, on places such as buildings, mailboxes, and traffic cones. The face is stuck onto citizens by other people, appears on T-shirts and necklaces, and is worn as a tattoo. The video closes with Bon Jovi leaving a concert in a helicopter, and noticing the face engraved into a field as a crop circle.
Read more about this topic: Have A Nice Day (Bon Jovi Song)
Famous quotes containing the words music and/or video:
“Have you ever been up in your plane at night, alone, somewhere, 20,000 feet above the ocean?... Did you ever hear music up there?... It’s the music a man’s spirit sings to his heart, when the earth’s far away and there isn’t any more fear. It’s the high, fine, beautiful sound of an earth-bound creature who grew wings and flew up high and looked straight into the face of the future. And caught, just for an instant, the unbelievable vision of a free man in a free world.”
—Dalton Trumbo (1905–1976)
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—Marie Winn (20th century)