Article By Harry H. Culver: Advertising in Real Estate
Harry H. Culver contributed to a book called The Realty Blue Book of California. He speaks about selling real estate including some quotes: "To sum up, the sort of real estate advertising which is most profitable is the kind which tells the truth about the property in an attractive, interesting and consistent manner."
"Good advertising sells the greatest amount of merchandise, or property, or converts the largest number of people to a given idea. In actual practice it is almost impossible to trace directly the results of any given, or individual advertisement, although in many cases a large number of sales are made in this way."
"How Much To Spend In Advertising. Perhaps the best method of arriving at an advertising appropriation is that of taking a certain percentage of the anticipated sales. This percentage may vary from one to ten per cent, depending on difficulties encountered and resistance to overcome. A fair average would be between three and five per cent of the gross sales."
Read more about this topic: Harry Culver
Famous quotes containing the words article, harry, advertising, real and/or estate:
“Reviews and magazines are at best ephemeral & superficial reading. Who thinks of the grand article of last year in any given review?”
—George Gordon Noel Byron (1788–1824)
“People named John and Mary never divorce. For better or for worse, in madness and in saneness, they seem bound together for eternity by their rudimentary nomenclature. They may loathe and despise one another, quarrel, weep, and commit mayhem, but they are not free to divorce. Tom, Dick, and Harry can go to Reno on a whim, but nothing short of death can separate John and Mary.”
—John Cheever (1912–1982)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“I think it’s the real world. The people we’re writing about in professional sports, they’re suffering and living and dying and loving and trying to make their way through life just as the brick layers and politicians are.”
—Walter Wellesley (Red)
“The difference between de jure and de facto segregation is the difference open, forthright bigotry and the shamefaced kind that works through unwritten agreements between real estate dealers, school officials, and local politicians.”
—Shirley Chisholm (b. 1924)