Article By Harry H. Culver: Advertising in Real Estate
Harry H. Culver contributed to a book called The Realty Blue Book of California. He speaks about selling real estate including some quotes: "To sum up, the sort of real estate advertising which is most profitable is the kind which tells the truth about the property in an attractive, interesting and consistent manner."
"Good advertising sells the greatest amount of merchandise, or property, or converts the largest number of people to a given idea. In actual practice it is almost impossible to trace directly the results of any given, or individual advertisement, although in many cases a large number of sales are made in this way."
"How Much To Spend In Advertising. Perhaps the best method of arriving at an advertising appropriation is that of taking a certain percentage of the anticipated sales. This percentage may vary from one to ten per cent, depending on difficulties encountered and resistance to overcome. A fair average would be between three and five per cent of the gross sales."
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