Online
In the popular book on web usability, Don't Make Me Think, Steve Krug identifies a kind of writing where website authors eagerly share unnecessary information about their own website. Happy talk consists of things such as:
- welcoming messages
- details of the process of creating the website such as how long it took
- information about the design of the website such as rationale
- superfluous instructional advice
Krug says that those who write happy talk do so under the misconception that visitors to the site will find it interesting, but visitors actually want to save time and get things done.
Read more about this topic: Happy Talk