Marketing
On January 15, 2009, the film's official trailer was released, along with the official poster on a website, as a sneak peek of the film was released on December 2008 on Disney Channel, including on New Year's Eve.
On February 16, 2009, an exclusive Disney Channel preview was premiered alongside the music videos "The Climb" and "Hoedown Throwdown" from the Hannah Montana: The Movie soundtrack previewed by Miley Cyrus. Cyrus also promoted the film and performed the film's lead single "The Climb" on various talk shows including, The Tonight Show with Jay Leno, Good Morning America, The Tyra Banks Show, and Rachael Ray. She also performed her song on American Idol on April 16, 2009.
A video game based on the film was released on April 7, 2009, three days before the film's release. The game was revealed by ESRB.
Read more about this topic: Hannah Montana: The Movie